The Company

Ziel is a recognized brand throughout the Italian landscape for the reliability and precision of our products.

For over 40 years, we have been designing, developing, and marketing optical solutions and technologies to ensure visual well-being in every application and to allow exploring the world with one's own eyes.

Our goal is to offer the most discerning customers an exclusive product in terms of technology, optical innovation, and constructive design, combining technical precision with the elegance and ergonomics of Italian design.

All of this is possible thanks to a deep commitment to research and technological development, aimed at the constant refinement of products for the specific activities for which they were created.

Our flagship products include sports optics such as professional binoculars, telescopes, monoculars, and sports eyewear. Products designed for specific outdoor activities such as hiking, birdwatching, sailing, cycling, running, and many others.

Among our partnerships, we have a 20-year collaboration with the Italian Alpine Club for the creation of binoculars for trekking and excursions, as well as sports sunglasses.